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7.14.2006

The Hive #13 - Take it Away

A new article is up...

Ironically, I hate postcards.

Not the antique ones I collect and use as the basis for my upcoming POSTCARDS anthology; I hate the postcards comic publishers use to promote their books. Can’t stand them. Can’t stand the philosophy that they’re cheap to print so therefore they must be good; guys showing up at cons with a stack of five hundred postcards, handing them out, leaving 100 on a table near the entrance.

You see people grab them; throw them in their backpack, never to be seen again. What can you really put on a postcard? A picture, a cheesy tagline and “Coming June 2007”? On the back, you can put order numbers for your other books as if:

1 - Anyone knows what they’re about;
2 - Anyone knows what to do with an order number

READ THE ENTIRE COLUMN HERE.

Jason at 8:58 AM  |  link to this   

1 Comments

I too think promotional postcards are a waste of time and money. I never really thought about brochures until I saw the one JRod did for 'Postcards.' They do indeed give more 'meat' to the book being promoted, probably because there's more room for art sampling and text to sell the work and make it more memorable. Good article, Jason.

Blogger Dembicki at 7/14/2006 12:50 PM   

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