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6.22.2006

The Hive #12 – The Pitch

The Hive #12 – The Pitch

There’s a new Hive up with an inside look at the POSTCARDS pitch and the thought process that went into it.

I spent all of last week putting together a pitch package for POSTCARDS because I needed to send it out to some people last weekend. Despite your intentions with your book, whether you plan on publishing it yourself or selling it to a publisher, you’re going to eventually need to pitch it to someone. Distributors, retailers, wholesalers, agents, publicists -- CUSTOMERS -- you’re going to need to sell someone on your book.

I’m not going to focus on customers today; that’ll be for the next article. I instead want to talk about making the pitch to people who will be supporting your book or buying a couple of hundred copies of it. And I’d like to do that by presenting 11 of the 28 pages I put together for the POSTCARDS pitch package and taking you through each one.

I didn’t want to do the one-sheet with several pages of art; that’s kind of lame. Even with the talent I have in POSTCARDS, to pitch the book and all of its creators -- most of whom are award-nominated or winning -- on a single page doesn’t do the book or them justice. So I broke the rules a bit and just made one really good looking pitch with a layout that’s easy on the eyes and encourages the reader to browse through the pitch for whatever might catch their attention. The design can be expanded to however many pages I want.

Click here to read the rest.

Jason at 9:59 PM  |  link to this   

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