DC Conspiracy[dots pattern]

2.23.2006

The Hive #4 - Free Marketing Plans

While 80% of the comic world makes its pilgrimage to the first annual New York Comic Con, The Hive is still at work, trying to make a better environment for all of us to produce, promote and distribute comics.

Today's column talks about ways to get an outside perspective — free marketing plans for those of us on a shoe-string budget. Towards the end it gets a little into this concept of running your business like a business — something that will be expanded on with the next column.

Here's an excerpt, for those that need a little more convincing:

We're creative people, right? We can come up with some buzz-generating ways to market our books; low-cost, high impact. It's possible; we've done it before.

For sales within the comic market, that is.

Let's face it — we really don't have that good of an idea as to how the non-comic fan really perceives our books, and we sure as hell don't know how to convince them to check them out. Not yet, at least.

Sometimes, it takes an outside perspective, someone trained in the ways of marketing, to help us figure out how to market our books to new customers. There are people like this in the world already — they're called marketers — and for upwards of several tens of thousands of dollars they'll help you come up with marketing solutions within your price range (you know, minus that initial tens of thousands of dollars investment). They'll do the research, isolate your target demographic, and find ways to reach them — all the while keeping in mind your advertising budget.

I don't think I have the answer as to how we raise the tens of thousands of dollars to get these marketers working for us — if I did I’d likely say, "F comics" and focus my time and energy into the business that's making me tens of thousands of dollars — but I think I know a way to get a not-as-good service for a lot less money. As in free.

No go read the rest.

Jason at 12:21 PM  |  link to this   

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