DC Conspiracy[dots pattern]

10.07.2005

Industry Buzz

I just wanted to give a quick plug for a collaborative column I write for over at Buzzscope. It’s called Industry Buzz and it consists of a bunch of creators, store owners, publishers and reviewers handling a range of questions from Guy LeCharles Gonzalez, Buzzscope’s editor. Contributors have include Chris Pitzer (Publisher for Ad-House), Debbie Huey (Bumper Boy), Mike Miller (Director for Alias), Dan Vado (Publisher for Slave Labor Graphics), Joshua Fialkov (Elk’s Run), Joshua Dysart (Swamp Thing), Johanna Draper Carlson (Comics Worth Reading) and many more.

The newest one went up today and focused on Diamond’s new cut-off policy for low selling books. One of my favorite bites from this month comes from SLG’s Dan Vado:

The expectation from the direct market is that every new issue of a comic, or every release of a graphic novel, should be marketed as a huge release. With so much noise it becomes even more difficult to get any attention. From the retail side, there are so many comics, so much product, it's easy to just turn a deaf ear to most of it and just go with what you know you can sell.

Previous columns have tackled hype in the comic industry and kids and comics.

Jason at 12:39 PM  |  link to this     

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